Thursday, September 14, 2006

Segway Recall

News is that Segway is recalling all 23,500 units it has sold since 2002. I give credit to Segway for making the recall since the glitch seems very minor in nature.

I marvel at the exposure and publicity Segway has gotten (though in this case it is backfiring a bit). Consider that Segway has probably had just over $100 million in revenues in four years. That's the type of revenue you may get from a very busy McDonald's franchise or two.

Kudos for the marketing Segway. You've even made me want one (although I wouldn't want anyone to see me riding on it).

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