NCAA Greed

The Ivy Leagues don't give out scholarships they do needs based financial aid instead. Of course the "needs" of a promising athlete usually equate to a full boat scholarship. Having said that - since the athletes do not get scholarships do they still have to fill out those NCAA forms that sign away their rights to their image and such?

I think we all know the answer to that one. But doesn't the way the Ivy Leagues do "business" bely the NCAA argument?