Tuesday, May 07, 2019

This Week in Musk World

SpaceX leads the news in Musk world this week.

Just yesterday morning the Crew Dragon capsule was captured and attached to the International Space Station. This comes after the successful Falcon 9 launch on Saturday.

Meanwhile more information was released on the "anomaly" that cause the destruction of a Crew Dragon craft a couple of weeks ago. This issue is troublesome and will cause delays in manned Crew Dragon missions to the space station until its resolved.

Tesla accounted for 78% of all-electric cars sold in the US in April. Who are these 22% who buy something other than a Tesla when buying an all-electric vehicle?

Tesla looks to raise $2 billion in new capital. This would basically double their current cash reserves. And in an effort to increase solar revenue Tesla will be slashing solar panel pricing to be more competitive. I haven't seen it broken out anywhere but I wonder how much of Tesla's $700 million loss last quarter was due to sluggish solar sales.

Long read about how a lawsuit over a Tesla autopilot fatality is likely to lose in court. And speaking of autonomous vehicles - Tesla's self-driving computer puts it 4-years ahead of the competition.

This is something I've long commented on - Tesla spends $0 on ads, still tops all automakers in organic social media engagement. The flip side of this coin is because Tesla doesn't advertise on traditional media - that traditional media has been quick to post negative stories about Tesla (especially content from those who engage in short-selling the stock). Those analysts and investors who defend Tesla seem to have their voices muted (which probably wouldn't happen if Tesla was buying ads on a network the way Ford or Toyota and the rest do).

Finally the below video of Elon Musk announcing the Tesla robotaxi service is fascinating. One of the details that stunned me a little was that Tesla is designing their cars for 1 million miles of service. This is a huge departure from the traditional gas engine cars where getting 150,000 miles is considered getting a lot out of a vehicle. I drive about 35,000 miles a year and at that rate it would take me just over 28.5 years to get to 1 million miles. Even if I doubled my miles by adding my (fictional) Tesla to the robotaxi fleet - that's still 14-years plus of ownership. This is really changing the paradigm.



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