Thursday, June 02, 2022

NESN for $30 a Month? No Thanks

NESN, the regional sports network that carries the Boston Red Sox and Bruins, launched an app NESN 360 that allows subscribers access to the network and it's libraries and other exclusive content for $29.99 per month.

At first blush the product seems way over-priced. That's about triple what NESN charges the cable operators to carry the network. But perhaps that's the point. Perhaps the initial price had to be high enough that the cable operators did not feel threatened. In the age of cord cutting - live sports, like Red Sox and Bruins games, are the one last advantage to having a cable subscription.

It looks like the app is free (or minimal charge) to those who already have NESN through a cable operator. I'm guessing that one result of the new app will be NESN 360 passcode info will shortly be more shared in New England than Neftflix passcodes.

No comments:

Post a Comment