Thursday, August 06, 2009

Why ESPN is Putting the Kibosh on Twitter

Interesting take on why ESPN is clamping down on Twitter use.

I think the explanation is right on. I think ESPN is missing the boat though. Dell has leveraged Twitter to bring in more than $3 million in additional sales. ESPN would be better served figuring out how to harness Twitter instead of castrating use of it.

No comments:

Post a Comment