"Coca-Cola pad $35 million for the rights to sponsor the 1992 Olympics, but despite a huge advertising push, only about 12% of TV viewers realized that they were the official soft drink and another 5% thought that Pepsi was the real sponsor."
The reason I bring this up is an explanation isn't given for what would be considered a good run-rate for TV viewers and much of the book espouses small changes leading to big results. Is this a choose your own adventure going on here? Or a making facts seem to mean what you want them to mean? The Home Depot meanwhile explains that becoming Olympic sponsors was one of the best marketing decisions the company ever made. Both companies are based in Atlanta - why include one fact but not the other?
Let me first explain that I did enjoy the book but I've learned to take Gladwell's writing with a huge grain of salt. The Tipping Point is basically about how epidemics reach a "tipping point" and then "burst" as if they were a bubble or something. Like the tulip bub bubble or the dot com bubble. Except "the tipping point" is a fresh idea that could be pitched to book publishes. A great story and a best seller waiting to happen.
Also read his book
The Bomber Mafia and though I also found that enjoyable and thought it had some good history but couldn't dismiss the fact that Gladwell couldn't hide his bias and a person unfamiliar with the facts could be swayed into the wrong impression about Cutis LeMay and the bombing of Japan.
Gladwell has the habit of cherry picking his facts to match the premise of his books. Know that going in and enjoy the ride.
"Everything we hear is an opinion, not a fact; everything we see is a perspective, not the truth." - Marcus Aurelius