Here's an idea that I think would be a smash. Have a tug of war tournament between NFL teams. The offense and defensive linemen would be the stars giving them recognition usually reserved to skill players and a big portion of the TV rights could go to the health benefits of retired players in need. A big win-win for everyone involved.
And it would be a ton of fun to watch.
Imagine a tug of war set up so that the losing team goes tumbling into a pond or some other body of water. Imagine fun player profiles between contests. Imagine getting these NFL fixes during the off-season when people like me are Jonesing for anything football related.
All 32 NFL teams would be represented and there would be 4 tug of war matches per half hour show - except for the finals which would be a best of 3 affair. Winners advance and losers go home. That's 16 shows. Play 2 shows per week for an hour worth of low cost content and you have two months worth of NFL content between the Super Bowl and the NFL Draft.
Wouldn't you watch something like this?