Have a new miscellaneous thoughts and observations post up on Substack.
KitKat says that the missing KitKats is not a PR stunt and they really want to find the missing shipment but doesn't feel like a PR stunt at this point? Other brands like Outback Steakhouse are openly joking about it and suddenly people are thinking and talking about KitKats. All just in time for Easter a time when chocolate goods like KitKat are traditionally consumed. Just saying.
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