Monday, February 11, 2019
This Week in Musk World
Tesla cut the price of its Model 3 once again this week - this time by $1,100. The stated goal is to get the price down to $35,000 which could happen in 6 months or so but that would require trimming another $7,900 off the price. These price reductions could be achieved by "a combination of workforce reduction, manufacturing improvements, and greater economies of scale from higher-volume production." The higher volume should be helped with new markets and speaking of - Model 3's started being delivered in Europe so Elon Musk went over to tour the operations.
Also helping higher volume production will be the introduction of the Model Y - the all-electric Tesla SUV.
Even traditional media like CNN have taken note that the Model 3 was the top selling luxury car in America last year. The article brings up a good point though - Tesla didn't have a Super Bowl commercial. In fact I can't recall ever seeing a Tesla commercial. Maybe that's why traditional media have been so negative to Tesla - other car manufacturers buy lots of ads.
The Model 3 basically was a dead-heat in a drag race vs a 560-horsepower BMW M5. The Model 3 seems to be getting most of the media attention these days but the Model S remains perhaps the most badass EV out there.
In other car news - is Tesla going to work with Mercedes on an electric Sprinter van?
CNBC wants to know whatever happened to Tesla's Solar Roof tiles? It's a valid question but now I wonder if Tesla bought broadcast ads if the question would be asked in a more positive way. Meanwhile - even old homes can be fitted with solar and with Tesla Powerwalls. My opinion is that it is the Powerwalls that will be the real game-changer (for a number of reason).
SpaceX has a goal of 24-28 launches in 2019. SpaceX's website says that they have "secured over 100 missions to its manifest, representing over $12 billion on contract." By itself SpaceX is looking like a formidable company.
It really is amazing how much happens every week in Musk World. Being Elon must be exhausting!