This is an interesting development - a football player at the University of Tennessee at Martin signed an NIL (Name Image and Likeness) deal to support a local candidate for District Attorney. The player is a family friend of the candidate but this is a real blending of politics and sports and perhaps a sign of things to come.
Can you imagine running for Congress in a district that has a university with a big time football or basketball program and you, as a candidate, help secure a top recruit for the program via a big NIL deal? How many votes is that worth? Is there a limit on how much campaign cash can be used to buy such an endorsement?
This could be interesting.
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