Writer Turner Catledge laid that pattern out in detail: first there is the early 'idea' period, when either the President or some group of his associates hatches the rather rough form of what is to be attempted. Then there is the selling stage, in which the person or the group who thinks up the idea has to 'sell' it to the other. There follows in third place the 'method' stage when the modus operandi is evolved. Then there comes the final 'publicity' stage when the program is announced and the argument is submitted both to Congress and the public in behalf of its adoption.
I'd argue that the 'final' stage was normally failure.
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