Liquid Death

Liquid Death is an interesting company. They've combined basic elements (water, a can, and good marketing) into a company with $133 million in revenue. 

A twelve pack of 16.9 oz cans retails for about $15. Key word there being "cans" as you can get water in plastic bottles for about a third the price but plastic is so bad for you and the environment - cans are the way to go! At least that's Liquid Death's message. 

You can even sell your soul to the company.