Tuesday, October 25, 2022

NIL Lawsuit Targets College Sports TV Revenue Dating back to 2016

A lawsuit has been filed against the NCAA, top college sports conferences, and Notre Dame seeking damages from TV money earned by those parties dating back to 2016 (the furthest back allowable). The lawsuit is claiming those parties kept athletes from earning NIL (name, image and likeness) money during that period. There are "more than 7,000 athletes in football, men's basketball or women's basketball who would be entitled to damages" under the lawsuit.

The NCAA doesn't have a good track record in these lawsuits and the damages here could reach into the billions. This is a lawsuit to keep an eye on since it could really change the dynamics of college sports and potentially bankrupt some schools (do you think those schools wisely invested that TV revenue?). 

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