Interesting look at how Amazon's 11-year $11 billion Thursday Night Football deal is paying off.
Amazon says the first TNF game resulted in more Prime membership signups during a 3-hour period than any time in the company's history, including Prime Day, Black Friday, and Cyber Monday.
The revenue from commercials during the broadcast go a long way for paying the $1 billion per year pricetag but the $139 yearly Prime subscription fees and the fact that Prime members spend on average $1,400 per year on Amazon is the real cherry on top.
I've long advocated that Amazon make a similar deal with Notre Dame once the Fighting Irish's contract is up with NBC. They would have similar success for similar reasons if they inked that deal.