Interesting look at how Amazon's 11-year $11 billion Thursday Night Football deal is paying off.
Amazon says the first TNF game resulted in more Prime membership signups during a 3-hour period than any time in the company's history, including Prime Day, Black Friday, and Cyber Monday.
The revenue from commercials during the broadcast go a long way for paying the $1 billion per year pricetag but the $139 yearly Prime subscription fees and the fact that Prime members spend on average $1,400 per year on Amazon is the real cherry on top.
I've long advocated that Amazon make a similar deal with Notre Dame once the Fighting Irish's contract is up with NBC. They would have similar success for similar reasons if they inked that deal.
I'm not sure that a potential Notre Dame deal would have the same pay off. A significant percentage of those who would sign up for Prime to watch ND games are also people who already signed up for Thursday night football. While there are a few who are just college football fans, most people are fans of both.
ReplyDeleteThe payoff would still be worth it. The ad revenue during the games would be enough to cover the price for the rights and the overhead would be much less than the NFL broadcasts - no huge contracts for Al Michaels and Herbstreit to contend with.
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