Do you remember rainbow head guy? When I was growing up it seemed rainbow head guy was everywhere. He would show up on TV at almost every major sporting event. He was even included in a beer commercial once.
Today there are crazies at almost every sporting event but rainbow head guy with his rainbow head afro was the original.
I think now would be the perfect time to reintroduce rainbow head guy to a whole new generation of sports fans and I would accomplish this in one of two ways.
First there could be a made-for-TV movie about the guy. There's plenty of interesting stuff and the drug induced taking hostage of a hotel cleaning lady and subsequent standoff with the SWAT team makes for an exciting ending (the original rainbow head guy is now serving a life prison term). This would be much better for ESPN than either their Bobby Knight movie or the Junction Boys.
The second way would be for some company to get their own rainbow head guy and send him to all the major sporting events as a means of underground marketing. The original rainbow head guy was famous for his John 3:16 sign (I learned about that passage from rainbow head guy). To me the name "John" seems attached to rainbow head guy so I would suggest Papa John's co-opting the marketing campaign.
They could find a guy with lots of energy, put him in a Papa John's T-shirt and rainbow head afro wig and send him out to all the major events. The whole thing would cost less than a 30-second Super Bowl spot. Instead of a John 3:16 sign - the new rainbow head guy could have a sign that simply says "PIZZA".
The new rainbow head guy would become the focus of stories in the paper and maybe local TV news. It would be a ton of publicity for Papa Johns and it would be relatively cheap.
It's time for rainbow head guy to make a return.
No comments:
Post a Comment