Friday, October 13, 2006

Air America Radio

You may have heard by now that Air America Radio has filed for Chapter 11 bankruptcy. It looks like Adam Smith's "invisible hand" has been tuning the radio dial to anything but Air America. Capitalism can be a bitch I guess but I can't help but think that this could have all been avoided if only the folks at Air America commissioned the folks at The Lancet to do a study of their audience numbers. The study would have allowed Air America to boast to potential advertisers that they have an audience three-times the size of Rush Limbaugh.

Of course the numbers from the Lancet study would be bogus and based upon a methodology of not actually measuring listeners but simply asking people if they know of anyone who has heard of anyone who listens to Air America. Still the study would have been effective. Don't laugh. Many well educated lefties would buy the audience numbers from the Lancet hook line and sinker.

Thanos has an idea of how Rush Limbaugh could get involved. I've long been an advocate that Rush should buy some ads on Al Franken's show just to gloat (they would have to book the ads now being in chapter 11 - beggars can't be choosers). How funny would it be if Rush ran a contest for listeners to come up with his commercial to run on Air America?

I guess it turns out that the investors in Air America Radio would have been better off putting their money in jump to conclusions mats.
Tom Smykowski: It's a "Jump to Conclusions mat". You see, you have this mat, with different CONCLUSIONS written on it that you could JUMP TO.
Michael Bolton: That's the worst idea I've ever heard in my life, Tom.
Samir: Yes, this is horrible, this idea.
A horrible idea yes - but not as horrible as Air America Radio.

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