World Series TV Ratings

I've seen a number of articles like this one bemoaning the low TV ratings for this year's World series between the Tigers and Cardinals. Most articles don't mention that it could be a lot worse.

Can you imagine how bad the ratings for Game 2 would have been if the NFL decided to have a Sunday Night game up against it? Normally NBC has a Sunday night game (and they paid a boat load of money for this) but this week they did not and it had to have been because of the World Series. Why was the NFL being so charitable to MLB and the World Series? Almost any game they put up would have beaten baseball in the ratings. What better way to prove to the world what the real national sport of America is?

Why was the NFL so nice to MLB? Its not like MLB could have reciprocated if the NFL put a game up against the World Series - what could they do put an exibition game up against the Super Bowl? I guess its a gentleman's agreement. I'm not upset about it but I did think it was worth pointing out.