Idea for a New TV Show

Combine the craziness for Sports Talk Radio and Poker on TV. Here's the format:

• Instead of an appearance fee - five players from a combination of sports writers / former pro athletes / local celebrities get $250 (or whatever the show's producers can afford) in poker chips
• The game is No Limit Texas Hold 'Em
• You have a dealer who is also the show's moderator/host
• The show lasts 1 or 2 hours and with each hand dealt the dealer/moderator throws out a quick topic of discussion
• Each player has say 10-15 seconds to throw out their take on the subject AND decide whether to bet or drop
• The winner of the hand gets an extra 15 seconds on the topic
• At the end the show - the players get to keep their chips and if they bust out - the player gets nothing, nada, zilch.

How could this format fail. You could even have a Tournament of Champions. (BTW - I reserve all rights to the idea)