Friday, April 22, 2022

Tesla's Amazing Advertising Strategy

Tesla hasn't spent a dime on paid advertising yet outperforms every car maker in the world. The prime exhibit for their success is the above graph where they saw orders for their cars spike the day after the Super Bowl. A Super Bowl that saw a number of competing EV manufacturers touting their products only to have viewers say, "Nah - gonna buy a Tesla instead." Amazing!

Chart via.

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