Friday, August 19, 2005

OK - I'll Say It! The New Heineken Commercials are Gay!

Have you seen the new Heineken commercials? They're gay. Seriously. The new Heineken commercials are aimed at gay men (or curious metrosexuals).

The one with the super heros? You know - the one with the guy who can make Heineken out of any ordinary object. The big guy says "you can room with me" while the little guy next to him looks all dejected because he's being replaced as the Robin in the big Batman's life. This has Greek army initiation written all over it.

Then you have the commercial where the bar back drops the case of Heineken which sends out a "disturbance in the force" type deal. It shows a guy in bed with a really pasty face girl who suddenly decides that not only does he not want to get busy with the girl - he can't even stand to have her touch him. How gay is that?

Now there's nothing wrong with commercials aimed at the gay community. I just wanted to warn the guys out there who may not have gotten the message "drinking Heineken is gay".

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