Last week USC and UCLA shocked the college football world by announcing they were joining the Big 10. Having had some time to digest the news - here's a couple of observations.
First, when there were no NFL teams in Los Angeles - college football was king. Especially with Pete Carroll's USC championship teams. Now LA has both the Rams and Chargers and overall interest in college football is on the wane. LA in a couple of years will be similar to Boston where no matter how good BC is the interest is minimal compared to the Patriots. Guessing it will take less than 8-years.
Adding USC and UCLA is a big win for the Big 10. The Midwest teams and their fans get to go to sunny California as basically the equivalent of an extra bowl game vacation a year. Also a big win for Big 10 recruiting, as these teams get an extra in with Southern Cal recruits. Will be especially important if, as I predicted, the local LA teams go on a downward spiral.
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