"If someone uses AI to summarize this book down to three essential words, I hope they are: Don't, Commit, Penalties.
Over a twenty-year period, we led the league in the fewest personal fouls and fewest pre-snap penalties. Football is a fast game, and some penalties during a play are just going to happen. But penalties before the snap and after a whistle are totally preventable."
Started reading the book yesterday and liking it very much. Anyone who followed the Pats during Belichick's coaching knew disciple and no mental mistakes was a hallmark. The book so far sounds perfect for anyone who coaches sports or want to improve their own performance.