A spy tells Lowdown that after handing out tube after tube of the decay-preventing dentifrice to passersby, the "Apprentice" team enlisted a plump 51-year-old woman to haul the unsightly empty boxes back to a nearby truck and haul back armsful of sparkling-new boxes.
For this, they offered her $20.
As the woman lumbered from the table to the truck and back - "working her a- off," says our spy - she was overheard mumbling, "I have to do a good job for Crest."
After about an hour, she had worked herself into a beet-faced, sweaty daze. At one point she tumbled over and began to roll around on the ground, chanting "Crest! Crest!" over and over.
"It was just spooky," said our spy.
Read the whole thing here.
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